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The Baidu Moments Marketing Festival is a grand event founded by Baidu every year to foster communication with the marketing industry. It is dedicated to explore the latest insights of industry experts, elite scholars, well-known enterprises, and Baidu itself regarding the new media environment and new consumer behavior models. The 2015 Baidu Moments explored the latest trend changes and innovative practices in the field of Internet marketing. Mr. Xiang Hailong, senior vice president of Baidu, Mr. Zhu Guang, vice president of Baidu, other senior executives of Baidu, the well-known financial writer Mr. Wu Xiaobo, as well as other opinion leaders and hundreds of business elites all attended to share information and insights. Celebrities also became another highlight of the event. This year, Hu Ge and Liu Shishi stood out from the list of celebrities due to their influence and value via the Internet, and respectively won the most valuable male artist and female artist of 2015. They both attended the event and created a lot of media buzz.