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Launched in cooperation with CPAFFC (the Chinese People’s Association for Friendship with Foreign Countries), the BMW Next Mobility Youth Camp aims to raise the younger generation’s awareness of traffic and mobility and encourage them to participate in the designing of solutions to this social problem, thus promoting communication between different sectors of society and calling for safer, more environmental-friendly, and more convenient future mobility methods. It was the first project BMW launched since it incorporated “strategic corporate social responsibility” into its development policies. During the event, BMW shared its ideas and practice stories for the purpose of inspiring the younger generation to participate in the promotion of environmentally friendly mobility.