On March 17, 2016, Lenovo held the Lenovo XIAOXIN laptop new product launch with a “New Forces and Talent” theme in Beijing. The newly launched Lenovo Cloud Notebook products were Xiaoxin Air 13 and Air 12. Tong Fuyao, president of Lenovo China, Zhao Hong, vice president of the Lenovo Group, Lu Han, a popular celebrity, fans from all over China, as well as members of the Lenovo idea elite club all attended the event to jointly witness the launch of the Xiaoxin series new products. As a new “youth leader of the Xiaoxin alliance”, Lu Han introduced multiple Xiaoxin features. The Lenovo XIAOXIN laptop new product launch integrated product and celebrity marketing to create an engaging experience.