MINI Drive-ins Theatre in the brand experience center was opened in Shanghai. As a car brand with the most personality, MINI has always been committed to guaranteeing the most abundant products and richest brand experience for customers; the activity of drive-ins theatre held in MINI brand experience center in Shanghai World Expo Garden provided car fans with the unique film-watching experience. Meanwhile, the drive-ins theatre kicked off the activity season of MINI brand experience center this year, which would launch the unique experience items of MINI brand experience center, so that more car fans could get in intimate contact with MINI brand and experience more colorful contents of MINI.