The MINI Brand Experience Center focuses on bringing to car fans outstanding MINI products, culture and lifestyle. The first MINI POP-TOWN in the world was not merely built virtually and instead adopted an advanced mobile experience. Comprised of 3 MINI trunks which could be refitted into houses in one second, and featuring classic MINI games such as Fun loading, Hercules and Family fun, the town was great fun for car fans of all ages. MINI also made the first attempt to hold a junior driver training camp with modified professional MINI cars, with children’s safety seats set at the driver seat, allowing experienced drivers to guide younger drivers in the MINI car and younger drivers to experience their first MINI experience.