Tencent Interactive Entertainment is a leading global interactive entertainment service brand that covers four pan-entertainment business platforms, including Tencent Games, China Reading (Tencent Literature), Tencent Comics, and Tencent Films & Pictures. These platforms provide users with a wide range of high-quality interactive entertainment experiences, encompassing games, literature, comics, dramas, film and television and many more.

As the creator of the “”pan-entertainment”” concept, Tencent Interactive Entertainment is committed to building a fan-based IP (intellectual property) economic business model through the internet and mobile internet, with the aim of creating an open, collaborative and inclusive global content ecosystem.

The UP Tencent Interactive Entertainment 2016 Annual Press Conference (hereinafter referred to as the UP Conference) was held at the China National Convention Center (CNCC) on the morning of March 25, 2016. Tencent Interactive Entertainment, as the pioneer of the “”pan-entertainment”” concept, and as one of the world’s largest interactive entertainment content & services providers, released its new annual plan and a series of important announcements relating to its interactive entertainment business. The important announcements covered fields spanning games, comics, literature and film and television.”