A launch event was held in the Beijing 1+1 Art Center to launch Huawei G9 PLUS. The launch event invited many well-known online broadcasters to market the product to the younger generation. Targeting consumers born in the 80s and 90s, the event distinguished the G9 PLUS from other similar products by highlighting its refined technology, as well as its smooth and efficient user-interface. The launch event was turned into an artistic event to create a different experience for young users, and was able to be marketed in various creative ways.