Held in 2015, the first open ecological conference of Youku Tudou Inc. took “Why not have fun together” as the theme, and has since become a benchmark program for the industry. In September 2016, the second conference was held to showcase the advantages and development trends of the Youku platform. The conference discussed various topics ranging from the surge of online celebrities, to creative video participation from customers, to popular live broadcasting businesses, to comprehensively analyzing concepts such as PV Realization, investments, and products, as well as providing a future development projection of WeMedia and multi-screen businesses.